GOOGLE: THE VERY CAPTCHA


We created this campaign for One Show Young Ones Contest 2016. The brief was about Gender Equality and the client was Google.

 

We wanted to give another use to the Captcha Code, a tool Google developed for determining if users are human beings or bots.

With that premise, we created The Very Captcha, the first Captcha Code that not only determined if you are a human, but also your grade of humanity.

T H E   F I R S T   C A P T C H A   C O D E   T H A T   N O T   O N L Y  

D E T E R M I N  E S   I F   W E   A R E   H U M A N   B E I N G S,

B U T   A L S O   O U R   G R A D E   O F   H U M A N I T Y.